This was an exciting week for Zurich’s fashionistas with the Mode Suisse Edition 12 show.
Mode Suisse held bi-annually in Zurich and Geneva, providing a platform where local designers can make themselves known. It’s also the meeting place of anyone somehow connected to the Fashion industry in Zurich.
Keep reading for the moving story behind the Lida Noba collection – a lovely designer I have been following for a few years now. Followed by highlights from each of the other designers at Mode Suisse Edition 12.
Mode Suisse: Story behind the Lida Noba collection
Lida lives in Switzerland but feels her true identity lies with her homeland Iran.
In her own words:
“I would always like LIDA NOBA to represent my culture in some way that is easily understood worldwide”
The inspiration behind this SS18 collection is contemporary Persian calligraphy. One of the most prestigious arts throughout the history of Iran.
For the first time ever Lida collaborated with a well known Iranian Calligrapher Babak Rashvand on this project.
“Calligraphers play and reshape different letters in a unique and appealing way, I tried to do the same with the textiles in this collection.
Even if you do not speak Persian (Farsi), your eyes will still follow the harmony of the curves!”
The collection is called “Rana”, meaning beautiful and eye-catching.
The collection is very dear to Lida Noba as she made it all by herself in her lovely home and sanctuary. A romantic at heart she describes her home (which she shares with her ever supportive husband), as having love in the air everyday and everywhere.
Meeting Lida and seeing the passion behind her work made me realise how much we often take for-granted when simply watching a collection walk down the runway.
In her own words:
“I’m very proud to present a small piece of Iranian heritage to the world in each of my collections. My goal is to introduce the beauty that lives within the culture”
I think we can all agree that Lida Noba really reached her goal with this lovely collection. I feel honoured to have finally gotten to know Lida, the adorable woman behind this beautiful collection.
Gallery with highlights from each of the designers presenting at Mode Suisse Edition 12
…click to enlarge pictures.
What I wore:
I was super honoured this Mode Suisse to be given a beautiful pink outfit of Lida’s to wear – thank you again dear and all the best with this collection!
Hope you’ve enjoyed this little summary – Fashion Week Milan starts week after next so there will be lots of news coming from Milan shortly!
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May your Heart run with Fashion!
NB: All photos taken by and property of13 Persons think this post is funky