The Cleverly Concepted Concept Store!

Concept stores are the latest trend for many new fashion stores. Wondering why and looking it up I find out that the concept of a concept store is that a person identifies themselves fully with the store…I guess we could all save a lot of time if we could simply go into one store and find everything we wanted from shoes, bags, clothing, makeup, even kitchen ware or household nick nacks.

In any case Zurich is privy to quite a new concept store Maggs.

image4Mags actually started in Bern and they now have shops in

Here a few pictures of what to expect in their Zurich store:

What I liked very much is the fact that they had a mixture of good quality international brands as well as supporting some local Swiss designers:


Currently they still have some fab sales and I spotted this lovely coat which could quite happily pass as a Spring coat – unfortunately I have left it in the shop but I do keep thinking about it 😉

Here a list of their Women’s fashion labels:


Hope the week started well for you all!

Yvonne x

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Hi! I’m Yvonne, a 40 something (wink) Kiwi, living in Zurich. I love fashion, travel, shopping and food – believing chocolate will cure almost anything!

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