Hi Everyone,
In case you’re wondering my fitness ritual involves running 4.2km on average 3 times per week and then one other session such as a spinning class. I have noticed that getting older means it’s even more important for me to have a good sports bra for these activities. Having experienced all sorts of issues such as breathing if the bra is too tight, chafing if I do fitness with a regular bra – the list goes on.
Fortunately last week at a Ladies Drive Event I met Claudia Glass – the founder of Swijin. A former school teacher but avid runner herself. The idea of a sports bra that was good for both running and swimming came to her whilst in Mallorca.
Keep reading to find out more about: I Finally Found My Dream Sports Bra – Swijin
I Finally Found My Dream Sports Bra – Swijin
I am totally in love with my Swijin sports bra – and the matching joggie shorts and t-shirt. They are all so light it feels like wearing nothing yet the bra support is definitely there without any of the normal discomfort issues.
Here are 5 absolute USP’s about Swijin and what makes their sportswear so special:
1. Hybrid Performance Gear for Land and Water
Swijin created the first ever sports bra engineered for both running and swimming, solving a real-world problem of gear that fails to transition between disciplines.
The double-layer design offers land support and swimsuit-like compression, ideal for triathletes and active women.
2. Swiss Engineering Meets Female-Centric Design
Swijin collaborated with Empa (Swiss Federal Laboratories for Materials Science and Technology) to develop fast-drying, high-tech fabrics. It has been especially designed to dry whilst on the body – amazing!
Every product is built around female biomechanics, rejecting the “pink it and shrink it” approach common in sportswear.
3. No Wires, Zippers, or Velcro – Just Seamless Support
Swijin bras use ultrasonic bonding to eliminate chafing and discomfort. The 360-degree support system ensures stability without restrictive bands or hardware.
4. Performance-Boosting Innovation
Did you know – a well designed sports bra can boost female athletic performance by up to 7%. Swijin aims to deliver exactly that.
5. Empowering Movement and Identity
Swijin positions itself as a movement, not just a brand, supporting women at every level of their athletic journey.
Their messaging centres on freedom, strength, and authenticity, with products like the “Freeli” bra described as a “second skin” that disappears during activity.
Pictures from an event at the Swijin headquarters which was followed by the most picturesque 2.5km run along the lake of Zurich.
Stay tuned or check out the website for future, similar events where you can test the beautiful sports bars for yourself and meet other like minded women.
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